Superdrug Simply Pure Rich Emulsion Moisturiser
Superdrug Simply Pure Rich Emulsion Moisturiser is a cult-favorite budget-friendly skincare staple designed for those with sensitive or easily irritated skin. This emulsion acts as a dual-purpose product, providing both hydration and sun protection through its blend of chemical UV filters. Formulated with Glycerin and C12-15 Alkyl Benzoate, it delivers a smooth, moisturizing feel without being overly heavy on the skin. The inclusion of Vitamin E (Tocopherol) offers antioxidant benefits, helping to protect the skin barrier from environmental stressors. Unlike many heavy creams, this emulsion has a fluid texture that absorbs well, making it a great daytime option for those who want to simplify their routine. While it is marketed toward sensitive skin, its ingredient profile reveals a low comedogenic risk, making it a strong contender for many users. However, if you are strictly monitoring every pore-clogging potential, there are a few ingredients worth noting. Overall, it provides a balanced approach to hydration, especially for those seeking a fragrance-free, affordable solution that respects the skin's natural barrier.
Our Analysis
Our analysis of the Superdrug Simply Pure Rich Emulsion Moisturiser reveals a LOW comedogenic risk level. We flagged Cetearyl Alcohol, which has a rating of 2/5; while usually safe, its pore-clogging potential can increase significantly when paired with Ceteareth-20. Since Ceteareth-20 is not present in this formula, the risk remains minimal. We also noted Tocopherol (Vitamin E), which carries a 2/5 rating. While thick and potentially clogging in its pure form, it is typically used in concentrations that are safe for most. Overall, this product is largely acne-safe but should be patch-tested by those with highly reactive skin.
Skin Type Recommendations
This emulsion is best for dry, sensitive, and combination skin types due to its fragrance-free, hydrating formula. While the comedogenic risk is low, those with extremely oily or active acne-prone skin should monitor for congestion, as the 'Rich' formula and Vitamin E may feel slightly too emollient for some.
Flagged Ingredients
Fatty alcohol emollient with low-moderate comedogenicity on its own. However, when combined with Ceteareth-20, the synergistic effect can significantly increase pore-clogging potential (combined rating of 4).
Pure Vitamin E is thick and sticky; safe in small amounts as an antioxidant, but potentially clogging in pure oil form.
Want Deeper Analysis?
Run our MACR (Multi-Axis Comedogenic Risk) analysis to get a comprehensive 5-axis risk assessment. This AI-powered analysis evaluates ingredients for Plugging Risk, Barrier Damage, Fungal Acne Risk, Oxidation Risk, and real-world User Reports — giving you personalized scores for your skin type.
